When Xiaomi launched in India less than a year ago, few believed that a Chinese phone brand, available only through a single seller on the Internet, sold via a relatively complicated flash-sale model, would be a success. The company is celebrating its fifth year globally on Wednesday, and on Tuesday, Xiaomi India announced that it is ending its exclusive partnership with Flipkart, and will be available on Snapdeal and Amazon as well, going forward.
In a bid to expand its presence in India, Xiaomi has reportedly struck a deal with two major Indian e-commerce sites, barring Flipkart, and offline retailers for selling its Mi devices in the country.
The Chinese company initially entered India through an exclusive partnership with Flipkart. However, after selling one million devices in its first five months, the company is now broadening its distribution to reach more consumers and drive increased sales.
The move also means that Xiaomi will finally stop requiring users to pre-register for its flash sales.
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