Apple Stores Start Selling Devialet’s “Phantom” Implosion Speaker

The Devialet Phantom speaker is so pretty and powerful that today the top 14 Apple Stores in the U.S. will begin selling it. The 750 watt, 99 dB Phantom will sell for $1990, while the 3000 watt, 105 db Phantom Silver will be $2390.

The 1-foot-long device’s walls move to generate “implosion” which creates enormous bass and sharp trebles from a single speaker that has won rave reviews. Now two to four Phantom demo units will receive premium display space with connected iPhones in select Apple stores so shoppers can hear it for themselves.

A new engineering that outperfoms all existing systems

Phantom is unique. More than a connected speaker, Phantom emits sound using a revolutionary and inherently superior process created by Devialet engineers: Patented Devialet inventions ADH and HBI. For more information.

An ultra dense sound with physical impact

Phantom's ultra dense sound creates intense emotional experiences.

Uncover the richness of songs you have heard a thousand times in all their amplitude, from sub bass at 16hz to ultra sharp sound at 25kHz with no background noise, no saturation, no distortion, all that up to 3000 Watts and 105 Decibels of power.

The Phantom and Phantom Silver will go on sale along with the $149 remote and the $329 Dialog bridge for connecting up to 24 Phantoms, for if you want to blow your walls down. They will initially be available at five NYC Apple Stores, two in Los Angeles, and one each in San Francisco, Palo Alto, Portland, Chicago, Dallas, Miami and Washington, D.C. They’ll cost the same as buying straight from Devialet.

Oddly, rather than demoing the speakers with Apple Music, they’ll be connected to speakers running a special Devialet app filled with music that shows off the Phantom’s high fidelity.

The device required 10 years of development and $25 million in R&D. Devialet has scored over 77 patents and 37 awards for sound and design since it released its first amplifiers in 2010.

Salesforce CEO Marc Benioff was a big fan and hooked them up with a meeting with Angela Ahrendts, Apple’s senior vice president of retail and online stores. During their meeting at 1 Infinite Loop, Salzman tells me Ahrendts loved it and wanted to get it in stores fast.

The Phantom is a much higher end product than most of the $200 to $500 speakers Apple Stores sell from Beats, Bose, Marshall, Harmon Kardon and Ultimate Ears. Given its ability to fill a huge room, the Phantom should boom over the ruckus of the bustling shops.

Adding the space-aged, vibrating device could help Apple pull even more foot traffic into its popular stores. While Devialet will have to cut Apple a solid margin out of its own share of the sales, in exchange it gets a huge boost of legitimacy and distribution. The expensive but sweet-sounding speakers could be a perfect fit for people willing to buy Apple’s high-end hardware.