Tree Line Asia, Cisco Investments, American Express, and Sequoia Capital are betting on MobiKwik. The firms gave close to US$25 million to the mobile wallet startup.
Based in India, MobiKwik is a mobile payment solution. MobiKwik wants to be the only payment service people need. Since the startup has partnered with the major credit cards and 51 internet banking providers as well as 25,000 merchants, users can pay bills and buy products with the service. With partner companies, there is no need to input data like a credit card string. Users just need to sign in and pay, similar to rival Paytm.
The funds raised will be used for investing across technology/data analytics and brand building. A part of funding will also be employed for growing the network of users and merchants. It currently has 15 million users and 25,000 merchants.
Mobikwik has been aggressively on boarding big offline clients as well. It recently tied up with CafĂ© Coffee Day, where customers can pay for their coffee and snacks across all CCD outlets via their MobiKwik wallet. Last week it announced partnership with India’s leading multiplex chain, PVR, to enable its customers to make payments through the MobiKwik mobile wallet. In addition to this, last month, it got into a partnership with PAYBACK to enable users the benefit of loyalty points when they use MobiKwik for a transaction.
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