Chinese smartphone manufacturer Xiaomi may not be the most prominent device maker in the world, but they’re sure trying to change that. At the company’s Mi Fan Festival 2015 in celebration of its 5th anniversary, Xiaomi discounted quite a few popular smartphones and accessories in hopes to achieve record-breaking numbers. As it turns out, they did just that.
By the end of the 12-hour long festival, Xiaomi sold a total of 2.12 million smartphones and recorded a total revenue of RMB 2.08 billion (~$335 million US). This is compared to the 1.3 million phones sold at last year’s festival. In addition, the company sold over 38,000 Mi TVs, 200,000 Mi Bands and 247,000 Mi Power Strips. Xiaomi says total revenue from accessories alone totaled roughly RMB 190 million.
Xiaomi sold more than 60 million smartphones last year and the company expects sales this year to reach 100 million. Already it is the third largest smartphone maker for global shipments, and it ranks top in China based on the most recent quarter of business.
No comments:
Post a Comment